Does personalisation add value? Yes it does. The evidence is strong. The chart below from the Carson group clearly shows the improved response rates achieved when direct mail is personalised. However, they are the first to point out that personalisation is far more than adding a name to a greeting line, yet that is where [...]
Many organisations are embracing marketing automation but are you leveraging your system effectively? Do you have the strategy in place to back it up and drive results? Is marketing playing the end to end revenue creation role you know it should be playing? The challenge for many is to move beyond using Marketing Automation as [...]
‘Big data’ is all the rage and perhaps rightly so. But are we getting the basics right in sales and marketing? The chances are you are not and it is costing you revenue. Sporting teams have been exploding in this space. The data collected now compared to even ten years ago is worlds apart, and [...]
Are you trying to use ‘networking’ to generate new business or as an alternative to spending time with your family or doing the things you know you should be doing in the office? Most ‘new business’ networking is a complete waste of time because we hang with people we know (often from our own organisation) [...]
Whether June 30 is actually the end of the financial year for your organisation or not, these four different activities could be just what you need to drive that extra volume through the month of June (or any other time). Christmas in July The chances are that your Christmas gift gets lost amongst the many [...]
Not all leads are created Equal – yet far too often we treat them that way. Do you calculate a Lead Source Score (LSS) and use it to drive marketing spend and improved revenue outcomes? How do you currently assess the potential quality of the new names that [...]
Last week, our friends at Salesforce released their SlideShare, 20 Incredible Marketing Automation Stats, and if you’re looking for proof of automation success, this is the place to start. You’ll find stats that could turn even the greatest skeptics’ heads. Click Here to read more
Learn how to start the right conversations and focus on the selling points of marketing automation that are of most interest to your CEO, CTO, and CFO. Download Pardot's free eBook for tips and stats to help you sell marketing automation to the C-suite. Marketing Automation Executive Value Guide.