Background Social marketing for B2B is becoming increasingly important. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. With Pardot Social Posting: > You can schedule posts in advance. > Have the ability to post across Twitter, LinkedIn and Facebook, with the same [...]
Pardot Roadmap & Dreamforce I recently attended Dreamforce (with 170,000 others) - the Salesforce annual conference in San Francisco. They booked a band... a small Irish group called U2 that kicked off about 40 years ago. While this was clearly a highlight of the conference, I also picked up a few key things from [...]
Pardot has just rolled out a new feature for its members - Engagement Studio (with no extra price tag associated). If you already are a Pardot customer you may be wondering, how does this differ from the ''Drip Program'' functionality I already have available to me? In my opinion the obvious advantages are aligned: > [...]
Are you currently recycling your leads effectively? If the answer is NO, then you are sitting on a large amount of untapped revenue. It is not easy capturing new names for the top of your funnel. When you do capture them you want to know you have made the most out of the opportunity to [...]
Prospecting is necessary and difficult. We are running a Prospecting & Business Development™ MasterClass to help you drive growth. A good salesperson will learn how to efficiently target and identify them, but beyond that, the truly successful salesperson will know how to effectively engage with them and remain relevant. In this sales training workshop, we look at [...]
Last Thursday I attended the Pardot Sydney User Group @ Sydney Salesforce HQ accompanied by my colleague Marylove Baliuka. Here is a brief summary what transpired in my third User Group to date: Sitting to my right was Vince Skully from Life Sherpa to my left sat Michelle Bridger-Darling from CASF. The group session kicked off with Samantha Pang (Client Advocate)(otherwise known [...]
There are more reasons to love Pardot with the roll out of four new improvements to its user interface. Folder Asset Chooser Collapsed by Default Under Marketing > Folders, you would have noticed that your folders are now collapsed by default. Now you can grow your Pardot marketing assets without the chaos. This modification allows [...]
Background This post was a result of the following: A client of ours - Renzo Huruiti from DNVGL is currently sending regular email communications to his database. I then asked him the following question, "what is the purpose of your campaigns?", followed by "you still need a clear objective". Renzo then replied "do you have any [...]
You would have been notified by Pardot over the last couple of months about the new features that have been rolled out. Below are a few of the benefits that we have found using these new features: Increase in Sync Speed: Because the sync speed has increased every 2 mins, this means more real-time data [...]
Destined is now running CustomerCentric Sales workshops in Australia and New Zealand. Below are some of the different public and in-house programs we have coming up over the next few months to help you equip your sales team. We would welcome the chance to chat to you about how we can support you and [...]