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So far Alex Kaye has created 12 blog entries.

Are you getting the most out of your Pardot instance?

There are a number of Pardot Summer 17 updates that we thought you should know about. Domain Validation Many of you will have noticed a notice in your Pardot instance requiring you to validate your tracker domain. YES - you do need to take action by August 10. Pardot is currently adding ‘Domain Management’ [...]

Pardot’s Social Posting – Great makeover!

Background Social marketing for B2B is becoming increasingly important. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. With Pardot Social Posting: > You can schedule posts in advance. > Have the ability to post across Twitter, LinkedIn and Facebook, with the same [...]

Pardot’s Engagement Studio – Just Released!

Pardot has just rolled out a new feature for its members - Engagement Studio (with no extra price tag associated). If you already are a Pardot customer you may be wondering, how does this differ from the ''Drip Program'' functionality I already have available to me? In my opinion the obvious advantages are aligned: > [...]

Pardot Sydney User Group – 17th March 16

Last Thursday I attended the Pardot Sydney User Group @ Sydney Salesforce HQ accompanied by my colleague Marylove Baliuka. Here is a brief summary what transpired in my third User Group to date: Sitting to my right was Vince Skully from Life Sherpa to my left sat Michelle Bridger-Darling from CASF. The group session kicked off with Samantha Pang (Client Advocate)(otherwise known [...]

4 Target Outcomes For Your Email Campaigns

Background This post was a result of the following: A client of ours - Renzo Huruiti from DNVGL is currently sending regular email communications to his database. I then asked him the following question, "what is the purpose of your campaigns?", followed by "you still need a clear objective". Renzo then replied "do you have any [...]

3 useful Pardot connectors you may NOT be aware of

Connectors allow Pardot data to sync with third party applications. This allows you to manage all your previously disparate marketing channels within the Pardot application, such as your CRM system, Google Adwords, GotoWebinar and Eventbrite just to name a few. A list of the common Pardot connectors can be found here. There are also a [...]

4 Marketing Resolutions for 2016

As 2015 comes to a close, we all look at various ways to improve in the new year. Whether this involves getting healthier, spending more time with friends and family or learn something new and exciting. But what about improving our marketing efforts? The new year is a great time to reflect on where you [...]

What is the BEST measure for a successful email campaign?

I often get asked by clients’ questions along the lines of: “How do I measure whether or not my email blast was successful??” or “What is the best metric I should report back to my boss after I send out an eDM??” People often argue that Email Open Rates is the greatest measure of a [...]

Pardot Sydney User Group – 26th Nov 15

This morning I attended the Pardot Sydney User Group @ Sydney Salesforce HQ. Here is a brief summary what transpired: Sitting to my right was Ed Orrock from Temando, to my left sat Biljana Vojdanoska from Isentia. The group session kicked off discussing Pardot support office hours, and Pardot representatives asking feedback from their users in the room. Pardot support was commended [...]

Andrew France @ PlanToWin

Last week on Tuesday November 17th the Managing Director Andrew France of Destined, was invited to inspire and educate 300+ Australian Private Business Owners at PlanToWin. Along with speakers such as Collette Dinnigan, Tom Waterhouse, Angus Kennard and Jack Cowin - Andrew provided a unique perspective on how to drive sales and marketing. Below are some interesting excerpts [...]