Grading blog 2: How to setup grading in Pardot
This post provides an in-depth guide into setting up a Scoring and Grading model in Pardot.
Destined’s Top 3 Pardot Spring ‘20 Release Features
2020 is going to be another busy year for Pardot with 6 releases planned. The latest is the Spring ‘20 release which went live on the 17th February 2020. Pardot’s new features usually get rolled-out over a duration of time, so look out for any notifications in your Pardot in the next few weeks alerting you to new features that are ready for enablement.
Communicating during a crisis – why great strategy and preparation is key
The bushfire crisis has shown the good and the bad side of social media. From the ABC and Rural Fire Services using social media to warn affected residents, the huge fundraising response to the organised spread of disinformation one thing is certain - the average Australian is following nationally important news through social channels more than ever before.
Socceroos Insights – A deep dive with Social Studio
Who are the Socceroos’ main fan base, the most popular players and whether Optus’ botched streaming fiasco has hurt our national pride... Official FIFA rankings indicate that the Socceroos, ranked 36th, are the underdogs of the world. But that isn’t enough for us Aussies. An estimated 15,000 Australians flew out to Russia for [...]
If Social Media predicted the results of the 2018 World Cup who would win?
Football’s biggest event has began, with almost 3.4 billion eyeballs expected to tune in to Russia’s 2018 FIFA World Cup. According to bookies, the top five countries to watch are Brazil, Germany, Spain, France, and Argentina. But we asked another question…. What if the result was determined by the amount of social media your team [...]
GetFeedback for Pardot bolsters service quality and engagement
With the release of GetFeedback for Pardot, you can now have a two-way conversation via email with your prospects and qualify them in an automated fashion. Further, by collecting feedback earlier in the sales cycle, marketers can now enrich the data in Pardot with deeper customer insight. Most organisations classify ‘feedback’ as a post-sale [...]
How to Enable HTTPS for Pardot Tracker Domains
Pardot has recently announced that SSL for its vanity domains (tracker domains) is now available. But what does it even mean and what are the benefits? What is https? Hyper Text Transfer Protocol Secure (https) is the secure version of http, the protocol used for communication between your browser and the website you are [...]
Pardot New Feature: Engagement Studio
Engagement studio just got more amazing with two new features - customisable business hours and enhanced CSV reporting. 1. Customisable business hours With customisable business hours, you now be able to select the days of the week and the window of time you want your Engagement Studio program to run on, with any [...]
Dreamforce Takeaways: From a Pardot Lens
Dreamforce 2017, Salesforce’s annual premier event was uplifting, informative and inspiring. We heard from the likes of Ashton Kutcher, Michelle Obama and the great visionary Mark Benioff himself. We went to concerts with artists such as Leni Kravitz and Alicia Keys. Here are the essential Pardot takeaways. The keynote “B2B Marketing Keynote: Marketing [...]
Pardot Marketing Revitalises Leads for InFusion 360
InFusion360 is a boutique financial services business providing a comprehensive, One Lens® solution for time-poor professionals. Their services include Accounting, Business Advisory, Risk and Wealth Management, Finance, Legal and Property advice. The Challenge InFusion360 had leads that were up to four years old stagnant in their database. Though they were old, they were high [...]