Are you currently recycling your leads effectively? If the answer is NO, then you are sitting on a large amount of untapped revenue. It is not easy capturing new names for the top of your funnel. When you do capture them you want to know you have made the most out of the opportunity to [...]
Many organisations are embracing marketing automation but are you leveraging your system effectively? Do you have the strategy in place to back it up and drive results? Is marketing playing the end to end revenue creation role you know it should be playing? The challenge for many is to move beyond using Marketing Automation as [...]
Not all leads are created Equal – yet far too often we treat them that way. Do you calculate a Lead Source Score (LSS) and use it to drive marketing spend and improved revenue outcomes? How do you currently assess the potential quality of the new names that [...]