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CCS – Prospecting MasterClass

Prospecting is necessary and difficult. We are running a Prospecting & Business Development™ MasterClass to help you drive growth. A good salesperson will learn how to efficiently target and identify them, but beyond that, the truly successful salesperson will know how to effectively engage with them and remain relevant. In this sales training workshop, we look at [...]

4 Target Outcomes For Your Email Campaigns

Background This post was a result of the following: A client of ours - Renzo Huruiti from DNVGL is currently sending regular email communications to his database. I then asked him the following question, "what is the purpose of your campaigns?", followed by "you still need a clear objective". Renzo then replied "do you have any [...]

4 Marketing Resolutions for 2016

As 2015 comes to a close, we all look at various ways to improve in the new year. Whether this involves getting healthier, spending more time with friends and family or learn something new and exciting. But what about improving our marketing efforts? The new year is a great time to reflect on where you [...]

What is the BEST measure for a successful email campaign?

I often get asked by clients’ questions along the lines of: “How do I measure whether or not my email blast was successful??” or “What is the best metric I should report back to my boss after I send out an eDM??” People often argue that Email Open Rates is the greatest measure of a [...]

Andrew France @ PlanToWin

Last week on Tuesday November 17th the Managing Director Andrew France of Destined, was invited to inspire and educate 300+ Australian Private Business Owners at PlanToWin. Along with speakers such as Collette Dinnigan, Tom Waterhouse, Angus Kennard and Jack Cowin - Andrew provided a unique perspective on how to drive sales and marketing. Below are some interesting excerpts [...]

Five Common Errors Made When ‘Personalising’ Email, Web, Print And Mobile Communication.

Does personalisation add value?  Yes it does.  The evidence is strong. The chart below from the Carson group clearly shows the improved response rates achieved when direct mail is personalised.   However, they are the first to point out that personalisation is far more than adding a name to a greeting line, yet that is where [...]

Advanced Marketing Automation Training Program

Many organisations are embracing marketing automation but are you leveraging your system effectively?  Do you have the strategy in place to back it up and drive results?  Is marketing playing the end to end revenue creation role you know it should be playing? The challenge for many is to move beyond using Marketing Automation as [...]

Forget Big Data – Get your little data right! (it’s costing you millions).

‘Big data’ is all the rage and perhaps rightly so.   But are we getting the basics right in sales and marketing? The chances are you are not and it is costing you revenue. Sporting teams have been exploding in this space. The data collected now compared to even ten years ago is worlds apart, and [...]

Open the Circle of Love – 6 Tips for Strategic Networking that Generate New Business

Are you trying to use ‘networking’ to generate new business or as an alternative to spending time with your family or doing the things you know you should be doing in the office? Most ‘new business’ networking is a complete waste of time because we hang with people we know (often from our own organisation) [...]