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Pardot’s Social Posting – Great makeover!

Background Social marketing for B2B is becoming increasingly important. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. With Pardot Social Posting: > You can schedule posts in advance. > Have the ability to post across Twitter, LinkedIn and Facebook, with the same [...]

Pardot’s Engagement Studio – Just Released!

Pardot has just rolled out a new feature for its members - Engagement Studio (with no extra price tag associated). If you already are a Pardot customer you may be wondering, how does this differ from the ''Drip Program'' functionality I already have available to me? In my opinion the obvious advantages are aligned: > [...]

4 Signs of a Bad Sales Process

Do you know the warning signs? When it comes to sales processes, there are always different ends of the spectrum. Some sales organisations model best practices and prove it by consistently making their number. Others consistently fall short, so they usually exhibit the other end of the spectrum with a variety of warning signs along [...]