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Dreamforce Takeaways: From a Pardot Lens

  Dreamforce 2017, Salesforce’s annual premier event was uplifting, informative and inspiring. We heard from the likes of Ashton Kutcher, Michelle Obama and the great visionary Mark Benioff himself. We went to concerts with artists such as Leni Kravitz and Alicia Keys. Here are the essential Pardot takeaways. The keynote “B2B Marketing Keynote: Marketing [...]

Pardot Marketing Revitalises Leads for InFusion 360

  InFusion360 is a boutique financial services business providing a comprehensive, One Lens® solution for time-poor professionals. Their services include Accounting, Business Advisory, Risk and Wealth Management,  Finance, Legal and Property advice. The Challenge InFusion360 had leads that were up to four years old stagnant in their database. Though they were old, they were high [...]

Success for Successful Ways with Pardot Marketing

Company Overview: Successful Ways offers an integrated approach to buying property and creating wealth for Sydney-siders. They were looking for a way to bolster their digital marketing efforts, on top of their existing Salesforce Sales Cloud. Belinda Morris, Marketing Manager at Successful Ways, engaged Destined as their Salesforce Pardot Implementation Partner, which was led [...]

Are you getting the most out of your Pardot instance?

There are a number of Pardot Summer 17 updates that we thought you should know about. Domain Validation Many of you will have noticed a notice in your Pardot instance requiring you to validate your tracker domain. YES - you do need to take action by August 10. Pardot is currently adding ‘Domain Management’ [...]

Pardot’s Social Posting – Great makeover!

Background Social marketing for B2B is becoming increasingly important. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. With Pardot Social Posting: > You can schedule posts in advance. > Have the ability to post across Twitter, LinkedIn and Facebook, with the same [...]

Pardot’s Engagement Studio – Just Released!

Pardot has just rolled out a new feature for its members - Engagement Studio (with no extra price tag associated). If you already are a Pardot customer you may be wondering, how does this differ from the ''Drip Program'' functionality I already have available to me? In my opinion the obvious advantages are aligned: > [...]

4 Signs of a Bad Sales Process

Do you know the warning signs? When it comes to sales processes, there are always different ends of the spectrum. Some sales organisations model best practices and prove it by consistently making their number. Others consistently fall short, so they usually exhibit the other end of the spectrum with a variety of warning signs along [...]