Insights 2017-06-07T17:18:27+00:00

Insights

Marketing Automation Strategy is still mapped out best on Paper

Marketing Automation, Marketing Blog|

These days, we mostly live in the digital world. Especially when it comes to marketing. That is why we have seen an exponential increase in the need for marketing automation. But it is most important [...]

Five Common Errors Made When ‘Personalising’ Email, Web, Print And Mobile Communication.

Data, Lead Nurturing, Marketing, Marketing Automation|

Does personalisation add value?  Yes it does.  The evidence is strong. The chart below from the Carson group clearly shows the improved response rates achieved when direct mail is personalised.   However, they are the first [...]

Advanced Marketing Automation Training Program

Lead Nurturing, Lead Scoring, Marketing, Marketing Automation, Training|

Many organisations are embracing marketing automation but are you leveraging your system effectively?  Do you have the strategy in place to back it up and drive results?  Is marketing playing the end to end revenue [...]