Insights 2017-06-07T17:18:27+00:00

Insights

Marketing Automation Strategy is still mapped out best on Paper

Marketing Automation, Marketing Blog|

These days, we mostly live in the digital world. Especially when it comes to marketing. That is why we have seen an exponential increase in the need for marketing automation. But it is most important [...]

Five Common Errors Made When ‘Personalising’ Email, Web, Print And Mobile Communication.

Data, Lead Nurturing, Marketing, Marketing Automation|

Does personalisation add value?  Yes it does.  The evidence is strong. The chart below from the Carson group clearly shows the improved response rates achieved when direct mail is personalised.   However, they are the first [...]