Advanced Marketing Automation Training

Advanced Marketing Automation Training

Strategy and Function

Many organisations are embracing Marketing Automation. With this comes the challenge to move beyond using it as just another email blast engine and starting to leverage some of the more advanced functionality to ensure that the software is being used effectively to drive the strategic outcomes you are after.

As organisations strive to do this they often find that their current engagement with customers and internal stakeholders as well as the underlying strategy driving activity can be strengthened.

This program is a blend of strategic ‘discussion and discovery’ and hands on Marketing Automation (Pardot) software use designed to enhance strategy and its practical execution.

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Andrew France Pardot Expert

Andrew France

Facilitator

Andrew is a Director of Destined By Design – the first Partner chosen by Salesforce to implement its Pardot Marketing Automation software in Australia and Asia. Andrew has worked in senior marketing and sales roles in financial services and the not for profit sectors. More recently he has consulted to SME’s and Enterprises around Australia and Asia on their marketing and sales strategy and Marketing Automation software.