Destined’s guide to the Pardot Summer ‘19 Release

The Summer ‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance. 

Destined’s guide to the Pardot Summer ‘19 Release 2019-07-22T16:41:00+00:00

Understanding Campaign Influence

Understanding Campaign Influence Salesforce’s customisable campaign influence let’s you understand how your campaigns affect your opportunity pipeline (campaigns with influence). This is a way to bring marketing into commercial discussions by understanding what campaigns are opening, influencing, and closing sales in your business.  Customisable campaign influence provides three out of the box [...]

Understanding Campaign Influence 2019-07-11T17:20:55+00:00

Social Moderation – Are you covered?

On June 24th, 2019 a defamation case pursued by Dylan Voller came to a close. The New South Wales Supreme Court ruled that "...media organisations are liable for allegedly defamatory comments made by third parties on their public Facebook pages..".

Social Moderation – Are you covered? 2019-07-05T09:07:42+00:00

The Importance Of Using Tracker Domains When Implementing Pardot

Branding is one of the most important aspects of any business. Regardless of your size and industry an effective brand strategy gives you a major edge in increasingly competitive markets. One way that you can ensure that you have brand consistency is by setting up a Vanity URL  for your pardot assets.

The Importance Of Using Tracker Domains When Implementing Pardot 2019-07-05T09:08:36+00:00

Does Pardot have a future? Dreamforce 2018

Does Pardot have a future? Today I have sat in the Pardot Keynote at Dreamforce #DF18.  Yesterday I sat through the Pardot Roadmap. I can tell you unequivocally - Has Pardot Got a future?    YES! Why?  Here are three areas that point towards Pardot having a great future: The roadmap is strong [...]

Does Pardot have a future? Dreamforce 2018 2018-10-04T14:25:27+00:00

Dreamforce Takeaways: From a Pardot Lens

  Dreamforce 2017, Salesforce’s annual premier event was uplifting, informative and inspiring. We heard from the likes of Ashton Kutcher, Michelle Obama and the great visionary Mark Benioff himself. We went to concerts with artists such as Leni Kravitz and Alicia Keys. Here are the essential Pardot takeaways. The keynote “B2B Marketing Keynote: Marketing [...]

Dreamforce Takeaways: From a Pardot Lens 2018-05-24T12:00:33+00:00

Seven Pardot Engagement Studio Ideas for Subscription-Based Businesses

  Whether you offer SaaS, IT support, or financial advice, the Pardot Engagement Studio is a powerful marketing automation solution for all subscription based businesses. But are you taking full advantage of its functionalities? Here are seven ideas to you can implement today to boost your subscription-based business. Customer On-boarding First impressions are everything. [...]

Seven Pardot Engagement Studio Ideas for Subscription-Based Businesses 2018-05-24T11:58:15+00:00

How to recycle leads and grow revenue.

Are you currently recycling your leads effectively? If the answer is NO, then you are sitting on a large amount of untapped revenue. It is not easy capturing new names for the top of your funnel.  When you do capture them you want to know you have made the most out of the opportunity to [...]

How to recycle leads and grow revenue. 2017-01-31T14:24:49+00:00