Conversational Marketing – Destined’s guide to generating more pipeline

Conversational Marketing is becoming a key weapon in the modern marketers arsenal - as it allows us to have real-time conversations with our most qualified prospects. This accelerates their progression through our pipeline, leading to higher conversion ratios and ROI on campaign spend.

Conversational Marketing – Destined’s guide to generating more pipeline 2019-08-29T13:52:30+00:00

August ’19 Pardot Release – Destined

The August‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance. 

August ’19 Pardot Release – Destined 2019-08-27T13:17:43+00:00

Destined’s guide to the Pardot Summer ‘19 Release

The Summer ‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance. 

Destined’s guide to the Pardot Summer ‘19 Release 2019-07-23T09:43:07+00:00

Understanding Campaign Influence

Understanding Campaign Influence Salesforce’s customisable campaign influence let’s you understand how your campaigns affect your opportunity pipeline (campaigns with influence). This is a way to bring marketing into commercial discussions by understanding what campaigns are opening, influencing, and closing sales in your business.  Customisable campaign influence provides three out of the box [...]

Understanding Campaign Influence 2019-07-11T17:20:55+00:00

Social Moderation – Are you covered?

On June 24th, 2019 a defamation case pursued by Dylan Voller came to a close. The New South Wales Supreme Court ruled that "...media organisations are liable for allegedly defamatory comments made by third parties on their public Facebook pages..".

Social Moderation – Are you covered? 2019-07-05T09:07:42+00:00

The Importance Of Using Tracker Domains When Implementing Pardot

Branding is one of the most important aspects of any business. Regardless of your size and industry an effective brand strategy gives you a major edge in increasingly competitive markets. One way that you can ensure that you have brand consistency is by setting up a Vanity URL  for your pardot assets.

The Importance Of Using Tracker Domains When Implementing Pardot 2019-07-05T09:08:36+00:00