Marketing Blog Archives - Page 3 of 5 - Destined

Conversational Marketing – Destined’s guide to generating more pipeline

Conversational Marketing is becoming a key weapon in the modern marketers arsenal - as it allows us to have real-time conversations with our most qualified prospects. This accelerates their progression through our pipeline, leading to higher conversion ratios and ROI on campaign spend.

Conversational Marketing – Destined’s guide to generating more pipelineAndrew France2019-08-29T13:52:30+10:00

How To Build Personalisation Like A Pro With Pardot

Modern buyers expect high levels of personalisation. With so many options, what is the best practice to build deep segmentation and personalisation across your prospects?

How To Build Personalisation Like A Pro With PardotAndrew France2019-08-29T14:25:25+10:00

August ’19 Pardot Release – Destined

The August‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance.

August ’19 Pardot Release – DestinedAndrew France2019-08-27T13:17:43+10:00

How To Add Favicons To Pardot Landing Pages To Ensure Brand Consistency

Favicons are those small icons that appear in browser tabs. You have probably taken the time to customise the Favicon on your website pages, but what about your Pardot Landing Pages?

How To Add Favicons To Pardot Landing Pages To Ensure Brand ConsistencyAndrew France2019-07-30T11:05:25+10:00

Destined’s guide to the Pardot Summer ‘19 Release

The Summer ‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance.

Destined’s guide to the Pardot Summer ‘19 ReleaseAndrew France2022-03-14T12:24:37+11:00

Understanding Campaign Influence

Understanding Campaign Influence Salesforce’s customisable campaign influence let’s you understand how your campaigns affect your opportunity pipeline (campaigns with influence). This is a way to bring marketing into commercial discussions by understanding what campaigns are opening, influencing, and closing sales in your business. Customisable campaign influence provides three out of the box [...]

Understanding Campaign InfluenceAndrew France2019-07-11T17:20:55+10:00

Building Campaign Influence Reports for Pardot

Our guide to building customisable campaign influence reports for Salesforce Pardot.

Building Campaign Influence Reports for PardotAndrew France2019-07-12T08:58:44+10:00

If only they had listened – Barty v Kyrgios

Destined take an in depth look at the Barty v Kyrgios controversy on Channel 7, using Salesforce Social Studio to monitor sentiment.

If only they had listened – Barty v KyrgiosAndrew France2020-04-07T14:09:41+10:00

Social Moderation – Are you covered?

On June 24th, 2019 a defamation case pursued by Dylan Voller came to a close. The New South Wales Supreme Court ruled that "...media organisations are liable for allegedly defamatory comments made by third parties on their public Facebook pages..".

Social Moderation – Are you covered?Andrew France2020-04-07T14:09:41+10:00

The Importance Of Using Tracker Domains When Implementing Pardot

Branding is one of the most important aspects of any business. Regardless of your size and industry an effective brand strategy gives you a major edge in increasingly competitive markets. One way that you can ensure that you have brand consistency is by setting up a Vanity URL for your pardot assets.

The Importance Of Using Tracker Domains When Implementing PardotAndrew France2019-07-05T09:08:36+10:00