Grading blog 1: How to build a Pardot profile
This post explains how to use Pardot to grade & sort prospects based on how well they match your ideal customer profile / ideal persona.
Grading blog 2: How to setup grading in Pardot
This post provides an in-depth guide into setting up a Scoring and Grading model in Pardot.
Destined’s Top 3 Pardot Spring ‘20 Release Features
2020 is going to be another busy year for Pardot with 6 releases planned. The latest is the Spring ‘20 release which went live on the 17th February 2020. Pardot’s new features usually get rolled-out over a duration of time, so look out for any notifications in your Pardot in the next few weeks alerting you to new features that are ready for enablement.
Adding the Google Analytics tracking code to Pardot Landing Pages and Forms
This guide will show you how to track conversions in Google Analytics when using Pardot Forms and Landing Pages.
Pardot and Google Analytics – Reporting on conversions through iFrames
This guide will show you how to track conversions in Google Analytics on Pardot Forms and Landing Pages when using iFrames.
Adding the Google Analytics tracking code to Pardot assets
Now you have set up the Google Analytics connector for Pardot we will show you how to add the tracking code to Pardot assets.
Google Analytics and Pardot – Setting up the connector
Most marketers have access to Google Analytics data, but this is often kept separate from our Automation platform. Luckily Pardot and Google Analytics have a powerful connector that allow you to track your Google Analytics data from within Pardot.
IP Location Activated in Pardot
On Monday 14th October Pardot enabled the IP Location Activation feature across all platforms. For users who previously had this feature disabled this has triggered a string of emails being sent to Pardot users as they log in.
Conversational Marketing – Destined’s guide to generating more pipeline
Conversational Marketing is becoming a key weapon in the modern marketers arsenal - as it allows us to have real-time conversations with our most qualified prospects. This accelerates their progression through our pipeline, leading to higher conversion ratios and ROI on campaign spend.
How To Build Personalisation Like A Pro With Pardot
Modern buyers expect high levels of personalisation. With so many options, what is the best practice to build deep segmentation and personalisation across your prospects?