While the details are yet to be released in detail, Google have posted the following on their blog:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

So – is your site mobile ready?

Google has provided a testing site for you to gauge the mobile-friendliness of your website. Simply input your URL and Google will run an analysis. If all goes well, you should get a screen that looks like this:

Here are a few resources we would recommend for further reading on this upcoming change from Google:

• Google’s Guide to Mobile-friendly Sites
• 4 Mobile Marketing Mistakes You Can’t Afford to Make
• 9 Things You Need to Know about Google’s Mobile-Friendly Update (a more in-depth look at this update by the folks at Moz)
• Google’s Webmaster Central Blog
• Why You Should Think “Mobile First” with Email Design