Pardot – August ‘19 Release

The August feature release from Pardot has been announced. There is a lot to digest - these are the three features we are most excited about: 

Pardot moves to HML

What is HML we hear you say? It stands for Handlebars Merge Language, and is used across the Salesforce platform to populate merge fields. Up until now, Pardot used it’s own language - Pardot Merge Language (PML) but you can now change this to bring a level of consistency when building marketing assets across your platform. 

Note: HML is an optional upgrade and can’t be undone, please read the help article for more information. 

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Engagement Studio supports multiple conditions

Building complex rules in Engagement Studio used to involve creating multiple rule steps together. Now, each time you create a rule, the Add Condition button appears. Use it to add up to four more conditions to create the segment you need.

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Multiple Tracker Domain Support

A lot of our customers have multiple brands and domains. This new feature allows you to add multiple domains and create specific vanity URLs for marketing assets. 

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The rest: 

Update Large Prospect Datasets More Easily with the Pardot Import API

Let Prospects Opt Back In with an Automated Resubscribe Email

Get More Insight from Engagement History

Identify Steps Quickly on Engagement Studio Canvas

Track Recorded Webinars with the GoToWebinar Connector

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The August‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance. 

2019-08-27T13:17:43+00:00