Pardot – August ‘19 Release

The August feature release from Pardot has been announced. There is a lot to digest - these are the three features we are most excited about: 

Pardot moves to HML

What is HML we hear you say? It stands for Handlebars Merge Language, and is used across the Salesforce platform to populate merge fields. Up until now, Pardot used it’s own language - Pardot Merge Language (PML) but you can now change this to bring a level of consistency when building marketing assets across your platform. 

Note: HML is an optional upgrade and can’t be undone, please read the help article for more information. 

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Engagement Studio supports multiple conditions

Building complex rules in Engagement Studio used to involve creating multiple rule steps together. Now, each time you create a rule, the Add Condition button appears. Use it to add up to four more conditions to create the segment you need.

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Multiple Tracker Domain Support

A lot of our customers have multiple brands and domains. This new feature allows you to add multiple domains and create specific vanity URLs for marketing assets. 

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The rest: 

Update Large Prospect Datasets More Easily with the Pardot Import API

Let Prospects Opt Back In with an Automated Resubscribe Email

Get More Insight from Engagement History

Identify Steps Quickly on Engagement Studio Canvas

Track Recorded Webinars with the GoToWebinar Connector

Recent Posts

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If you are a Pardot and Sales Cloud customer we have created an easy solution that you can set up to start tracking visitor and staff activity, allowing you to quickly generate reports. . This can also help you build out your marketing database at the same time if you have visitors on site.

Pardot Customers Need to Prepare for Changes to Pardot Only Logins

In June 2020 a message was sent to Pardot Users to that as of February 2021, the ability to use Pardot only logins to access Pardot will be retired.

Building a custom report for the Pardot Account Score in Salesforce

The final blog in this series covers building a custom report for your Pardot Account Score to understand your highest engaged accounts and their related contacts.

2019-08-27T13:17:43+10:00