They also now have behavioural tracking on their leads. Pardot has enabled them to see where their leads are at in the buying cycle, what web pages lead them to convert, forms that were submitted, or and other relevant touch points’.
“In a matter of two months we have created automation rules, drip programs, campaigns, landing pages and more”
By using Pardot to create landing pages speedily, LiveTile’s marketing team can get their buyers in the sales cycle more quickly, while at the same time, arming their sales team with important information about each potential customer.
Now that Pardot is up and running, LiveTiles have improved lead quality, marketing productivity and efficiency. They were able to increase visibility and reach through multi-channel drip campaigns.
“It was well worth the investment”
– Nick Remeka, Global Marketing Lead