Resimax has grown to become one of Australia’s most successful, innovative and dynamic property groups. Their diversified family of brands and affiliated companies creates value across the entire property spectrum from end-to-end. In total Resimax controls more than 4,000 residential lots and homes, with an end-developed value in excess of $1.8 billion dollars.
“Engaging Destined as our Pardot implementation partner has been a part of our strategy to do it right the first time! Recommended by Salesforce and backed up by many testimonials, Destined have delivered above and beyond what we contracted for.
Along the journey we have been educated and now, with confidence, we can drive this amazing engine and continue maximising our return on our marketing investment.”
Marius Mrugala, Business Systems Manager – Resimax Group
Resimax attract new clients by running events and referral programs for existing clients.
The property industry is experiencing massive disruption and Resimax have been innovating their business model to adapt and succeed. It was important for Resimax that they implement a system that could help them:
- Communicate more efficiently
- Boost event attendance
- Segment their contact base
- Build highly personalised communication flows
- A/B test
- Scale quickly
- Manage their referral scheme
After completing a thorough scan of the marketplace Resimax decided to implement Pardot, Salesforce’s marketing automation platform.
Working closely with the team at Destined, Resimax went through a number of workshops so that Destined could gain a deep understanding of their marketing strategy and goals.
Destined managed the implementation of Resimax’s Pardot instance connecting it to Salesforce and ensuring that the flow of data was working.
We then worked closely with the team at Resimax, supporting them to build a number of nurture journeys in Engagement Studio.
In just 2 months after implementing Pardot Resimax have seen spectacular results.
- Average event attendance has risen over 1000%
- Attendance rates have risen from 45% to 75%
- 50% of attendees to events are new registrants
Claudia Hoops – Senior Consultant at Destined says “It’s been an incredible privilege to be a part of Resimax’s continued disruption of their marketplace. We can’t wait to see their future success.”
If you are a Pardot and Sales Cloud customer we have created an easy solution that you can set up to start tracking visitor and staff activity, allowing you to quickly generate reports. . This can also help you build out your marketing database at the same time if you have visitors on site.
In June 2020 a message was sent to Pardot Users to that as of February 2021, the ability to use Pardot only logins to access Pardot will be retired.
The final blog in this series covers building a custom report for your Pardot Account Score to understand your highest engaged accounts and their related contacts.