“Data! Data! Data!” he cried impatiently. “I can’t make bricks without clay.”
Sherlock Holmes Quote
-The Adventure of the Copper Beeches
The Upside of the Clues
The benefits of progressive profiling are significant. Here are 4 key upsides you will attain from using Pardot dynamic forms.
- Higher Conversion Rates – When creating your forms, keep in mind that landing pages with 3 fields have a 5% higher conversion rate than those which contain 3-5 fields, and 10% higher conversion rate than those with 6+.
Source: How Reducing Options Can Increase Your Conversions
- Qualifying Leads According To Your Target Market – With Pardot forms, you can gain additional information about your prospect according to the criteria of your target market. This lead intelligence makes it extremely beneficial for conversion rates, and offers sales more time to focus on hot opportunities.
- Improves User Experience – Pardot forms eliminates the need to ask the same question repeatedly which leads to an enhanced user experience. Further, by attaining data on critical data fields, you can leverage Pardot’s Dynamic Content functionality by personalising content on eDMs and landing pages.
- Improves the Effectiveness of Lead Nurturing Workflows: You will also be able to utilise lead nurture programs in conjunction with progressive profiling to speed up your sales funnel velocity.
Time to stop with the guesswork! Fill out the form below to discuss how you can harness the power of progressive profiling, and arm your sales team with a sharp weapon for lead conversion.