Pardot Training
Our intensive Pardot Training program – delivered by a certified Pardot Consultant – has been designed to build your skills in Marketing Automation and turn you into a Pardot Pro.
We will cover all of the essential elements to running a successful marketing automation program.
Want to become a Pardot Pro?
This intensive 4 session program (delivered over 2 weeks) from Destined will give you the skills needed to superchange your marketing automation.
What you need to know
4 Sessions- Split over 2 Weeks. Online.
Course cost $400 per session per participant. (Save 25% when booking all 4 sessions)
Virtual format. Join from anywhere with wifi and equipment that supports live-stream video through Zoom
3 hour interactive sessions
1-1 Support
Who is this program for?
Any Pardot user who is looking to master the basics and introduce advanced techniques to their workflow.
Requirements
- Be a current Pardot customer
- A working camera and mic to participate through Zoom video chat
- A willingness to participate
- Motivation to challenge oneself
Program Outline
Session 1 ( 3 hours) | 28th May 2020
Pardot Administration
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Key Definitions used in Pardot and Salesforce
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Review and explain Salesforce & Pardot Campaigns
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Review and explain Salesforce Integration
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Creating New Custom fields and Mapping to Salesforce Prospect Fields
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Getting Prospects into Pardot
Session 3 (3.5 hours) | 4th June 2020
Building Assets in Pardot
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Building & Sending an Email
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Engagement Studio Programs
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Creating Forms & Form Handlers
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Creating Landing Pages
Session 2 (3 hours) | 29th May 2020
Building Content and Automation in Pardot
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Email Preference Center / Unsubscribe Page
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Pardot List Management
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Custom Redirects
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Files & Dynamic Content
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Creating Completion Actions, Page Actions, Segmentation Rules and Automation Rules
Session 4 ( 3 hours) | 5th June 2020
Building a Grading and Scoring Model in Pardot
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Scoring & Grading