We have seen a lot of great changes over the last few months when it comes to Pardot and its integration with Salesforce. One change of significance is how to create and manage users. If you have missed out on any of this news, this blog will get you up to speed.

If you are a Pardot and Sales Cloud customer we have created an easy solution that you can set up to start tracking visitor and staff activity, allowing you to quickly generate reports. . This can also help you build out your marketing database at the same time if you have visitors on site.

In June 2020 a message was sent to Pardot Users to that as of February 2021, the ability to use Pardot only logins to access Pardot will be retired.

The final blog in this series covers building a custom report for your Pardot Account Score to understand your highest engaged accounts and their related contacts.

In our last blog, we’ve covered how to map your total and average Pardot Account Score to Salesforce. This blog explains how you can make the Scores visible to your Sales team.

This blog is the first in a series that explains how to add your Pardot Account Score into Salesforce and report on it.

Tammy Begley - Head of Pardot Innovation at Destined takes us through a list of her favourite features in the May 2020 Pardot release.

This post explains how to use Pardot to grade & sort prospects based on how well they match your ideal customer profile / ideal persona.