Grading blog 2: How to setup grading in Pardot
This post provides an in-depth guide into setting up a Scoring and Grading model in Pardot.
Building Campaign Influence Reports for Pardot
Our guide to building customisable campaign influence reports for Salesforce Pardot.
4 tips for maximising your use of Salesforce Sales Cloud campaigns
Are you maximising your use of Salesforce Sales Cloud campaigns? Sales Cloud campaigns can help you to manage your outbound marketing campaigns and provide great insights into performance. These can range from online campaigns such as banner ads, emails through to offline activities including direct mail, print ads and more. You can also [...]
Marketing Automation Strategy is still mapped out best on Paper
These days, we mostly live in the digital world. Especially when it comes to marketing. That is why we have seen an exponential increase in the need for marketing automation. But it is most important to not forget the power of mapping out your marketing automation strategy with pen and paper. You can also can use a [...]