Forget Big Data – Get your little data right! (it’s costing you millions).

‘Big data’ is all the rage and perhaps rightly so.   But are we getting the basics right in sales and marketing? The chances are you are not and it is costing you revenue. Sporting teams have been exploding in this space. The data collected now compared to even ten years ago is worlds apart, and [...]

Forget Big Data – Get your little data right! (it’s costing you millions). 2017-01-31T14:24:50+11:00