2020 is going to be another busy year for Pardot with 6 releases planned. The latest is the Spring ‘20 release which went live on the 17th February 2020. Pardot’s new features usually get rolled-out over a duration of time, so look out for any notifications in your Pardot in the next few weeks alerting you to new features that are ready for enablement.
If you want to be prepared for a crisis, your communications team needs to be proactive and can't afford to wait for other departments to help them. They need to get communications out quickly.
The bushfire crisis has shown the good and the bad side of social media. From the ABC and Rural Fire Services using social media to warn affected residents, the huge fundraising response to the organised spread of disinformation one thing is certain - the average Australian is following nationally important news through social channels more than ever before.
This guide will show you how to track conversions in Google Analytics when using Pardot Forms and Landing Pages.
This guide will show you how to track conversions in Google Analytics on Pardot Forms and Landing Pages when using iFrames.
Now you have set up the Google Analytics connector for Pardot we will show you how to add the tracking code to Pardot assets.
Most marketers have access to Google Analytics data, but this is often kept separate from our Automation platform. Luckily Pardot and Google Analytics have a powerful connector that allow you to track your Google Analytics data from within Pardot.
On Monday 14th October Pardot enabled the IP Location Activation feature across all platforms. For users who previously had this feature disabled this has triggered a string of emails being sent to Pardot users as they log in.
Conversational Marketing is becoming a key weapon in the modern marketers arsenal - as it allows us to have real-time conversations with our most qualified prospects. This accelerates their progression through our pipeline, leading to higher conversion ratios and ROI on campaign spend.
Modern buyers expect high levels of personalisation. With so many options, what is the best practice to build deep segmentation and personalisation across your prospects?