Crisis Communication for Business

If you want to be prepared for a crisis, your communications team needs to be proactive and can't afford to wait for other departments to help them. They need to get communications out quickly. 

Crisis Communication for Business 2020-04-07T13:57:57+10:00

Communicating during a crisis – why great strategy and preparation is key

The bushfire crisis has shown the good and the bad side of social media. From the ABC and Rural Fire Services using social media to warn affected residents, the huge fundraising response to the organised spread of disinformation one thing is certain - the average Australian is following nationally important news through social channels more than ever before. 

Communicating during a crisis – why great strategy and preparation is key 2020-04-07T13:57:57+10:00

Social Moderation – Are you covered?

On June 24th, 2019 a defamation case pursued by Dylan Voller came to a close. The New South Wales Supreme Court ruled that "...media organisations are liable for allegedly defamatory comments made by third parties on their public Facebook pages..".

Social Moderation – Are you covered? 2020-04-07T14:09:41+10:00

Socceroos Insights – A deep dive with Social Studio

Who are the Socceroos’ main fan base, the most popular players and whether Optus’ botched streaming fiasco has hurt our national pride... Official FIFA rankings indicate that the Socceroos, ranked 36th, are the underdogs of the world. But that isn’t enough for us Aussies. An estimated 15,000 Australians flew out to Russia for [...]

Socceroos Insights – A deep dive with Social Studio 2020-04-07T14:09:41+10:00

Have you got a Salesforce Marketing Cloud Command Centre? Salesforce borrowed ours!

Have you got a Salesforce Marketing Cloud Command Centre set up in your workplace? Salesforce are currently leveraging Destined’s Command Centre in their lobby to showcase the work we have been doing around the football world cup. A Command Centre is such an awesome way to showcase the activity taking place around the #worldcup as [...]

Have you got a Salesforce Marketing Cloud Command Centre? Salesforce borrowed ours! 2020-04-07T14:09:42+10:00

If Social Media predicted the results of the 2018 World Cup who would win?

Football’s biggest event has began, with almost 3.4 billion eyeballs expected to tune in to Russia’s 2018 FIFA World Cup.  According to bookies, the top five countries to watch are Brazil, Germany, Spain, France, and Argentina.  But we asked another question…. What if the result was determined by the amount of social media your team [...]

If Social Media predicted the results of the 2018 World Cup who would win? 2020-04-07T14:09:42+10:00