Salesforce Marketing Cloud: Social Studio
Salesforce Social Studio supports you to boost your organisation’s brand and reputation by linking marketing, service and sales via Facebook, Twitter & Co. Use the power of social media marketing tools to listen, analyse, publish, and engage.
Social Studio connects to over 600 million sources on the internet. Listen to conversations and get true insights into how your audience sees your organisation, brand, products and competitors. Dashboards make identifying social trends easy and enable you to build engaging social campaigns.
Build and track your social campaigns while you protect your brand with configurable approval rules. Distribute your teams to manage your social strategy.
Community Managers can assign posts for rapid response times, while categories and labels build a picture of the type of content your audience is talking about. Collaborate across teams to get the right response for your customer.
Use social insights to drive content marketing initiatives, while building a unified customer view. Enable your sales and service team to connect with your customers on the social media platform they choose.