Insights 2019-07-31T09:12:02+00:00

Insights

Communicating during a crisis – why great strategy and preparation is key

Marketing, Marketing Automation, Marketing Blog|

The bushfire crisis has shown the good and the bad side of social media. From the ABC and Rural Fire Services using social media to warn affected residents, the huge fundraising response to the organised spread of disinformation one thing is certain - the average Australian is following nationally important news through social channels more than ever before.