Insights
International Women’s Day
International Women’s Day International Women’s Day is an opportunity to celebrate successes women are achieving in the workplace. To mark International Women’s Day 2022, we asked our women in tech what they most [...]
Pardot Prospect Mailability Upgrade Checklist
In June 2021, Salesforce released an update for managing prospect mailability.
Managing Mailable Prospects in Pardot
In June 2021, Salesforce released an update for managing prospect mailability.
Integrating Salesforce Web to Lead Forms with Pardot Landing Pages
Using Web to Lead forms in Pardot can help organisation who need to create multiple prospect records for the same person. This is particularly useful in the Property industry.
International Women’s Day
International Women’s Day is a great chance to celebrate what women are achieving and sharing stories. We spoke to some of our hard working women to find out what they most enjoy about their roles, some of the challenges they encounter and where they find inspiration and balance.
Aged Care – Can Technology be part of the solution?
The beauty of the Royal Commission into Aged Care Quality and Safety is not in its findings - these are damning - but in the vision and hope that it paints.
Using Conditional Merge Fields in Pardot
This blog explores how you can use advanced email functionality in Pardot to send highly personalised and relevant product / service offers to your clients and prospects.
Changes to Pardot User Sync and Creation
We have seen a lot of great changes over the last few months when it comes to Pardot and its integration with Salesforce. One change of significance is how to create and manage users. If you have missed out on any of this news, this blog will get you up to speed.
Using Pardot and Sales Cloud for your COVID Visitor Registration tool
If you are a Pardot and Sales Cloud customer we have created an easy solution that you can set up to start tracking visitor and staff activity, allowing you to quickly generate reports. . This can also help you build out your marketing database at the same time if you have visitors on site.
Pardot Customers Need to Prepare for Changes to Pardot Only Logins
In June 2020 a message was sent to Pardot Users to that as of February 2021, the ability to use Pardot only logins to access Pardot will be retired.
Building a custom report for the Pardot Account Score in Salesforce
The final blog in this series covers building a custom report for your Pardot Account Score to understand your highest engaged accounts and their related contacts.
Making the Pardot Account Score fields visible in Salesforce
In our last blog, we’ve covered how to map your total and average Pardot Account Score to Salesforce. This blog explains how you can make the Scores visible to your Sales team.
Mapping your total and average Pardot Account Score into Salesforce
This blog is the first in a series that explains how to add your Pardot Account Score into Salesforce and report on it.
Our favourite May 2020 and Summer ‘20 Pardot release features
Tammy Begley - Head of Pardot Innovation at Destined takes us through a list of her favourite features in the May 2020 Pardot release.
Grading blog 1: How to build a Pardot profile
This post explains how to use Pardot to grade & sort prospects based on how well they match your ideal customer profile / ideal persona.
Grading blog 2: How to setup grading in Pardot
This post provides an in-depth guide into setting up a Scoring and Grading model in Pardot.
Communicating in the age of Coronavirus Covid-19
Covid-19 has the potential to cause widespread disruption to the business and social landscape in Australia.
Destined’s Top 3 Pardot Spring ‘20 Release Features
2020 is going to be another busy year for Pardot with 6 releases planned. The latest is the Spring ‘20 release which went live on the 17th February 2020. Pardot’s new features usually get rolled-out over a duration of time, so look out for any notifications in your Pardot in the next few weeks alerting you to new features that are ready for enablement.
Crisis Communication for Business
If you want to be prepared for a crisis, your communications team needs to be proactive and can't afford to wait for other departments to help them. They need to get communications out quickly.
Communicating during a crisis – why great strategy and preparation is key
The bushfire crisis has shown the good and the bad side of social media. From the ABC and Rural Fire Services using social media to warn affected residents, the huge fundraising response to the organised spread of disinformation one thing is certain - the average Australian is following nationally important news through social channels more than ever before.