Keeping your Pardot (B2B Marketing Automation) skills up to date is essential if you are going to get the value out of your platform. As staff come and go the skills required can sometimes leave the room.
Destined is the leading provider of Pardot training in the APAC region and trusted by Salesforce to run all of their face to face and virtual training on their behalf.
Our programs can be customised to provide essential skills and also the strategic thought to enable you and your team to execute well.
Typical programs run include:
- Pardot 101 (see below)
- Pardot Advanced – tailored to your needs
- Journey Building – Engagement Studio refresh and build
- Scoring and Grading 1/2 day workshop
- Campaign influence setup, reporting and strategy
Pardot Tactical & Strategy Workshop
Have you got a strategy in place and a clear plan to execute it leveraging Pardot? Do you have an existing strategy and you need a refresh?
During this workshop we work through your existing strategy and help you understand how marketing automation can bring it to life. Before the workshop we will review what you currently have in place so that we do not duplicate work you have already done. On the day we will work though your goals and measurement, the problem you solve, what your ideal client looks like, what a great journey looks like and how you will entice, nurture, close and grow. After the workshop you can document the outcomes or we can.
Salesforce also provide accreditation for Pardot. There are two options:
Pardot Specialist: The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform. Candidates should know how to build strategic marketing processes while incorporating tools like lead scoring, email marketing, lead generation, and be able to use reports to make data-driven decisions. Find out more.
Pardot Consultant: The Salesforce Certified Pardot Consultant credential is designed for those who have experience implementing Pardot solutions in a customer-facing role. Candidates should be able to design and implement Pardot solutions that meet customers’ business requirements and contribute to their long-term success. Find out more.