Have you got a clear strategy in place? Have you got the tactical plan in place to bring it to life?
The most often cited reason given by businesses going into insolvency (44%) was lack of strategic management.
A clear strategy is the foundation that great businesses are built on. It will be living and breathing and so may change over time. It will be used by all different parts of the business to chart their course and ensure they are in line with the overall direction of the business.
Your marketing and sales strategy should tie in with the overall business strategy and should have a tactical plan that leverages technology to achieve the goals set.