Whether you are new to marketing automation, migrating to a more advanced platform or adding in new functionality, we can help you to leverage the full capabilities of Salesforce Marketing Cloud to achieve your marketing objectives.

We work with you to develop a blueprint strategy solution that aligns marketing automation with your business and marketing objectives.  Through a series of workshops and consultation, we put together a plan that optimises your use of Salesforce Marketing Cloud, whether you are new to marketing automation, considering a more advanced platform or an existing user.

  • Define best-practice marketing automation process around your objectives
  • Creating a single customer view using all available data
  • Mapping interactions and journeys throughout the customer lifecycle
  • Omni-channel execution to maximise engagement
  • Create a framework to measure and review performance

We’ll help you get up and running as quickly as possible to use Salesforce Marketing Cloud with training if needed for your team to be self sufficient, or ongoing assistance as you need it.  

To ensure the implementation runs smoothly, our eight step process includes ongoing contact with our friendly, hands-on team that manage the project from start to finish:

  • Discovery meeting to determine what needs to happen and what success looks like
  • Creation of a solution blueprint and project plan with agreed milestones
  • Setup and configuration of Salesforce Marketing Cloud
  • Configuration, integration and automation of data sources, rules and outputs
  • Development and integration of assets, including emails and landing pages
  • Initial email, SMS or integrated campaigns and customer journey builds
  • Testing and system review
  • Training and on-boarding for your team

We can also assist with your Social Studio setup to enable social listening, engagement and publishing, plus activate Advertising Audiences to drive your digital advertising strategies.

Our flexible approach to training provides your team with the knowledge and skills to confidently use Salesforce Marketing Cloud.  We work with you to develop a customised training programme that can be as broad or in-depth as required and can also include playbooks for ongoing reference:

  • Training tailored to new or existing uses of Salesforce Marketing Cloud
  • Full platform overview or outcome related
  • On-site or remote training
  • Bespoke training playbooks for ongoing reference

Using tools within Salesforce Marketing Cloud, including Journey Builder, Advertising Studio and Social Studio, we have created a range of ready-to-implement interactions and journeys throughout the customer journey.  These ensure the right messages are delivered at the right time and via the right channel:

  • Lead acquisition and nurture
  • On-boarding new customers
  • Engaging with existing customers
  • Retaining and targeting at-risk customers
  • Re-activating old customers

Next Gen have been profiled by Salesforce as best practice examples for utilising the capability of Salesforce Marketing Cloud with one campaign alone delivering a three times return on investment.

Contact us to discuss how marketing automation could work in your business and solve some of your business challenges.

Find out how Next Gen used Marketing Cloud to grow.


Unlock the tools to grow!

Email marketing personalised at scale

Build and manage email campaigns using data from your CRM and any other sources for personalisation that drives engagement. We can automate your marketing to reach customers with relevant messages delivered at the right time.

Mobile messaging for instant engagement

Leverage SMS, push notifications and group messaging into your email and social strategies to allow you to reach your customers anytime and anywhere and extend your marketing reach.

Exceptional social experiences

Integrate your social feeds within an automated social workflow to enable social listening, engaging, publishing and analysis.

Manage ads to optimise acquisition strategies

Activate your customer data to power digital advertising campaigns. Enhance new customer acquisition, re-engage inactive customers and develop new audiences by aligning advertising with every digital channel.

Websites that drive engagement and acquisition

Create landing pages that capture new subscribers, triggering real time welcome emails and journeys and personalised web content that increase conversions and track visitor behaviour.

Create omni-channel journeys

Unlock the potential of Journey Builder to create 1-to-1 customer journeys across email, mobile, social ads and the web. You can develop touch points across the whole customer lifecycle covering marketing, sales, service through highly segmented audiences at scale.