1. Get your hierarchies right
You can set up hierarchies when establishing your campaigns associating them with each other. By associating campaigns with one another using a lookup relationship, you can group campaigns within a specific marketing program or initiative.
Examples here could include ‘always on’ campaigns such as social media. The may have a master campaign ‘Social Media’ and an associated campaign: ‘Social Media – Facebook’. You may also have a campaign around a product launch. The master campaign could be ‘Product Launch A’ and the associated campaigns could be an email blast, an event, some online advertising or print ad.