On Monday 14th October Pardot enabled the IP Location Activation feature across all platforms. For users who previously had this feature disabled this has triggered a string of emails being sent to Pardot users as they log in.
You can find out more about the IP location activation feature here.
What does this feature mean?
Pardot have enabled IP location activation as an additional security feature to safeguard your login details and company data. When you login from an unrecognised IP location your login attempt will be blocked until the IP address is verified by clicking the link in a Pardot verification email.
I'm a Pardot Administrator, what should I do?
We recommend sending your users an email explaining that this is a new security feature, and that they will need to check their inbox when signing in from a new location. You can also share the help article with them.