GetFeedback for Pardot bolsters service quality and engagement

With the release of GetFeedback for Pardot, you can now have a two-way conversation via email with your prospects and qualify them in an automated fashion. Further, by collecting feedback earlier in the sales cycle, marketers can now enrich the data in Pardot with deeper customer insight. Most organisations classify ‘feedback’ as a post-sale [...]

GetFeedback for Pardot bolsters service quality and engagement 2018-06-14T16:08:00+10:00

3 creative ways using Pardot forms to manage 50+ campaigns running at once!

Recently, a client approached us with a challenging task to solve. We came up with 3 solutions using Pardot forms. Each of them catered for different levels of knowledge of Pardot and Salesforce with & without the help of a developer. The situation The challenge was to manage an event calendar with 50+ different [...]

3 creative ways using Pardot forms to manage 50+ campaigns running at once! 2018-05-24T09:28:57+10:00

4 Target Outcomes For Your Email Campaigns

Background This post was a result of the following: A client of ours - Renzo Huruiti from DNVGL is currently sending regular email communications to his database. I then asked him the following question, "what is the purpose of your campaigns?", followed by "you still need a clear objective". Renzo then replied "do you have any [...]

4 Target Outcomes For Your Email Campaigns 2017-01-31T14:24:49+11:00

What is the BEST measure for a successful email campaign?

I often get asked by clients’ questions along the lines of: “How do I measure whether or not my email blast was successful??” or “What is the best metric I should report back to my boss after I send out an eDM??” People often argue that Email Open Rates is the greatest measure of a [...]

What is the BEST measure for a successful email campaign? 2017-01-31T14:24:50+11:00