Socceroos Insights – A deep dive with Social Studio

Who are the Socceroos’ main fan base, the most popular players and whether Optus’ botched streaming fiasco has hurt our national pride... Official FIFA rankings indicate that the Socceroos, ranked 36th, are the underdogs of the world. But that isn’t enough for us Aussies. An estimated 15,000 Australians flew out to Russia for [...]

Socceroos Insights – A deep dive with Social Studio 2018-07-06T12:13:40+00:00

Have you got a Salesforce Marketing Cloud Command Centre? Salesforce borrowed ours!

Have you got a Salesforce Marketing Cloud Command Centre set up in your workplace? Salesforce are currently leveraging Destined’s Command Centre in their lobby to showcase the work we have been doing around the football world cup. A Command Centre is such an awesome way to showcase the activity taking place around the #worldcup as [...]

Have you got a Salesforce Marketing Cloud Command Centre? Salesforce borrowed ours! 2018-06-20T16:48:38+00:00

If Social Media predicted the results of the 2018 World Cup who would win?

Football’s biggest event has began, with almost 3.4 billion eyeballs expected to tune in to Russia’s 2018 FIFA World Cup.  According to bookies, the top five countries to watch are Brazil, Germany, Spain, France, and Argentina.  But we asked another question…. What if the result was determined by the amount of social media your team [...]

If Social Media predicted the results of the 2018 World Cup who would win? 2018-06-20T15:23:08+00:00