Company Overview: Successful Ways offers an integrated approach to buying property and creating wealth for Sydney-siders. They were looking for a way to bolster their digital marketing efforts, on top of their existing Salesforce Sales Cloud. Belinda Morris, Marketing Manager at Successful Ways, engaged Destined as their Salesforce Pardot Implementation Partner, which was led [...]
Whether you offer SaaS, IT support, or financial advice, the Pardot Engagement Studio is a powerful marketing automation solution for all subscription based businesses. But are you taking full advantage of its functionalities? Here are seven ideas to you can implement today to boost your subscription-based business. Customer On-boarding First impressions are everything. [...]
There are a number of Pardot Summer 17 updates that we thought you should know about. Domain Validation Many of you will have noticed a notice in your Pardot instance requiring you to validate your tracker domain. YES - you do need to take action by August 10. Pardot is currently adding ‘Domain Management’ [...]
Background Social marketing for B2B is becoming increasingly important. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. With Pardot Social Posting: > You can schedule posts in advance. > Have the ability to post across Twitter, LinkedIn and Facebook, with the same [...]
Pardot has just rolled out a new feature for its members - Engagement Studio (with no extra price tag associated). If you already are a Pardot customer you may be wondering, how does this differ from the ''Drip Program'' functionality I already have available to me? In my opinion the obvious advantages are aligned: > [...]
Last Thursday I attended the Pardot Sydney User Group @ Sydney Salesforce HQ accompanied by my colleague Marylove Baliuka. Here is a brief summary what transpired in my third User Group to date: Sitting to my right was Vince Skully from Life Sherpa to my left sat Michelle Bridger-Darling from CASF. The group session kicked off with Samantha Pang (Client Advocate)(otherwise known [...]
Background This post was a result of the following: A client of ours - Renzo Huruiti from DNVGL is currently sending regular email communications to his database. I then asked him the following question, "what is the purpose of your campaigns?", followed by "you still need a clear objective". Renzo then replied "do you have any [...]
Connectors allow Pardot data to sync with third party applications. This allows you to manage all your previously disparate marketing channels within the Pardot application, such as your CRM system, Google Adwords, GotoWebinar and Eventbrite just to name a few. A list of the common Pardot connectors can be found here. There are also a [...]
As 2015 comes to a close, we all look at various ways to improve in the new year. Whether this involves getting healthier, spending more time with friends and family or learn something new and exciting. But what about improving our marketing efforts? The new year is a great time to reflect on where you [...]
I often get asked by clients’ questions along the lines of: “How do I measure whether or not my email blast was successful??” or “What is the best metric I should report back to my boss after I send out an eDM??” People often argue that Email Open Rates is the greatest measure of a [...]