Pardot has recently announced that SSL for its vanity domains (tracker domains) is now available. But what does it even mean and what are the benefits? What is https? Hyper Text Transfer Protocol Secure (https) is the secure version of http, the protocol used for communication between your browser and the website you are [...]
Engagement studio just got more amazing with two new features - customisable business hours and enhanced CSV reporting. 1. Customisable business hours With customisable business hours, you now be able to select the days of the week and the window of time you want your Engagement Studio program to run on, with any [...]
Dreamforce 2017, Salesforce’s annual premier event was uplifting, informative and inspiring. We heard from the likes of Ashton Kutcher, Michelle Obama and the great visionary Mark Benioff himself. We went to concerts with artists such as Leni Kravitz and Alicia Keys. Here are the essential Pardot takeaways. The keynote “B2B Marketing Keynote: Marketing [...]
InFusion360 is a boutique financial services business providing a comprehensive, One Lens® solution for time-poor professionals. Their services include Accounting, Business Advisory, Risk and Wealth Management, Finance, Legal and Property advice. The Challenge InFusion360 had leads that were up to four years old stagnant in their database. Though they were old, they were high [...]
Company Overview: Successful Ways offers an integrated approach to buying property and creating wealth for Sydney-siders. They were looking for a way to bolster their digital marketing efforts, on top of their existing Salesforce Sales Cloud. Belinda Morris, Marketing Manager at Successful Ways, engaged Destined as their Salesforce Pardot Implementation Partner, which was led [...]
Whether you offer SaaS, IT support, or financial advice, the Pardot Engagement Studio is a powerful marketing automation solution for all subscription based businesses. But are you taking full advantage of its functionalities? Here are seven ideas to you can implement today to boost your subscription-based business. Customer On-boarding First impressions are everything. [...]
Are you currently recycling your leads effectively? If the answer is NO, then you are sitting on a large amount of untapped revenue. It is not easy capturing new names for the top of your funnel. When you do capture them you want to know you have made the most out of the opportunity to [...]
Prospecting is necessary and difficult. We are running a Prospecting & Business Development™ MasterClass to help you drive growth. A good salesperson will learn how to efficiently target and identify them, but beyond that, the truly successful salesperson will know how to effectively engage with them and remain relevant. In this sales training workshop, we look at [...]
Background This post was a result of the following: A client of ours - Renzo Huruiti from DNVGL is currently sending regular email communications to his database. I then asked him the following question, "what is the purpose of your campaigns?", followed by "you still need a clear objective". Renzo then replied "do you have any [...]
As 2015 comes to a close, we all look at various ways to improve in the new year. Whether this involves getting healthier, spending more time with friends and family or learn something new and exciting. But what about improving our marketing efforts? The new year is a great time to reflect on where you [...]