Does Pardot have a future? Dreamforce 2018

Does Pardot have a future? Today I have sat in the Pardot Keynote at Dreamforce #DF18.  Yesterday I sat through the Pardot Roadmap. I can tell you unequivocally - Has Pardot Got a future?    YES! Why?  Here are three areas that point towards Pardot having a great future: The roadmap is strong [...]

Does Pardot have a future? Dreamforce 20182018-10-04T14:25:27+10:00

Looking for Pardot help in Melbourne?  Your User Group has arrived!

Looking for Pardot help in Melbourne?  Your User Group has arrived! Your Pardot system is up and running, you’ve had the training and you’re free to nurture those leads and unlock the value in your data. But wait, what was it you were reminded about when setting up custom redirects for Google Adwords? [...]

Looking for Pardot help in Melbourne?  Your User Group has arrived!2018-07-06T12:31:48+10:00

GetFeedback for Pardot bolsters service quality and engagement

With the release of GetFeedback for Pardot, you can now have a two-way conversation via email with your prospects and qualify them in an automated fashion. Further, by collecting feedback earlier in the sales cycle, marketers can now enrich the data in Pardot with deeper customer insight. Most organisations classify ‘feedback’ as a post-sale [...]

GetFeedback for Pardot bolsters service quality and engagement2018-06-14T16:08:00+10:00

3 creative ways using Pardot forms to manage 50+ campaigns running at once!

Recently, a client approached us with a challenging task to solve. We came up with 3 solutions using Pardot forms. Each of them catered for different levels of knowledge of Pardot and Salesforce with & without the help of a developer. The situation The challenge was to manage an event calendar with 50+ different [...]

3 creative ways using Pardot forms to manage 50+ campaigns running at once!2018-05-24T09:28:57+10:00

Get started with Campaign Influence Attribution Models

Get started with Campaign Influence Attribution Models Have you seen the latest release from Pardot  - Campaign Influence Attribution Models? It takes the old multi touch attribution model to a new level. Pardot has always been great at helping you understand the ROI of your first touch campaigns. Now you can go far [...]

Get started with Campaign Influence Attribution Models2018-05-24T13:42:44+10:00

Pardot change is coming! And it is good.

Pardot change is coming! And it is good. Pardot change is coming! And it is good. BUT you need to be ready. If you have seen any of the recent Pardot roadmap sessions you will know that there is a transition being made to have Pardot more deeply embedded in the Sales Cloud [...]

Pardot change is coming! And it is good.2018-05-24T10:59:34+10:00

4 tips for maximising your use of Salesforce Sales Cloud campaigns

Are you maximising your use of Salesforce Sales Cloud campaigns? Sales Cloud campaigns can help you to manage your outbound marketing campaigns and provide great insights into performance. These can range from online campaigns such as banner ads, emails through to offline activities including direct mail, print ads and more. You can also [...]

4 tips for maximising your use of Salesforce Sales Cloud campaigns2018-05-24T13:18:55+10:00

How to Enable HTTPS for Pardot Tracker Domains

Pardot has recently announced that SSL for its vanity domains (tracker domains) is now available. But what does it even mean and what are the benefits? What is https? Hyper Text Transfer Protocol Secure (https) is the secure version of http, the protocol used for communication between your browser and the website you are [...]

How to Enable HTTPS for Pardot Tracker Domains2018-05-24T12:12:23+10:00

Pardot New Feature: Engagement Studio

  Engagement studio just got more amazing with two new features - customisable business hours and enhanced CSV reporting. 1. Customisable business hours With customisable business hours, you now be able to select the days of the week and the window of time you want your Engagement Studio program to run on, with any [...]

Pardot New Feature: Engagement Studio2018-05-24T11:36:45+10:00

Dreamforce Takeaways: From a Pardot Lens

  Dreamforce 2017, Salesforce’s annual premier event was uplifting, informative and inspiring. We heard from the likes of Ashton Kutcher, Michelle Obama and the great visionary Mark Benioff himself. We went to concerts with artists such as Leni Kravitz and Alicia Keys. Here are the essential Pardot takeaways. The keynote “B2B Marketing Keynote: Marketing [...]

Dreamforce Takeaways: From a Pardot Lens2018-05-24T12:00:33+10:00
Go to Top