Destined’s guide to the Pardot Summer ‘19 Release

The Summer ‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance. 

Destined’s guide to the Pardot Summer ‘19 Release 2019-07-22T16:41:00+00:00

Understanding Campaign Influence

Understanding Campaign Influence Salesforce’s customisable campaign influence let’s you understand how your campaigns affect your opportunity pipeline (campaigns with influence). This is a way to bring marketing into commercial discussions by understanding what campaigns are opening, influencing, and closing sales in your business.  Customisable campaign influence provides three out of the box [...]

Understanding Campaign Influence 2019-07-11T17:20:55+00:00

Social Moderation – Are you covered?

On June 24th, 2019 a defamation case pursued by Dylan Voller came to a close. The New South Wales Supreme Court ruled that "...media organisations are liable for allegedly defamatory comments made by third parties on their public Facebook pages..".

Social Moderation – Are you covered? 2019-07-05T09:07:42+00:00

The Importance Of Using Tracker Domains When Implementing Pardot

Branding is one of the most important aspects of any business. Regardless of your size and industry an effective brand strategy gives you a major edge in increasingly competitive markets. One way that you can ensure that you have brand consistency is by setting up a Vanity URL  for your pardot assets.

The Importance Of Using Tracker Domains When Implementing Pardot 2019-07-05T09:08:36+00:00

Does Pardot have a future? Dreamforce 2018

Does Pardot have a future? Today I have sat in the Pardot Keynote at Dreamforce #DF18.  Yesterday I sat through the Pardot Roadmap. I can tell you unequivocally - Has Pardot Got a future?    YES! Why?  Here are three areas that point towards Pardot having a great future: The roadmap is strong [...]

Does Pardot have a future? Dreamforce 2018 2018-10-04T14:25:27+00:00

Looking for Pardot help in Melbourne?  Your User Group has arrived!

Looking for Pardot help in Melbourne?  Your User Group has arrived! Your Pardot system is up and running, you’ve had the training and you’re free to nurture those leads and unlock the value in your data. But wait, what was it you were reminded about when setting up custom redirects for Google Adwords? [...]

Looking for Pardot help in Melbourne?  Your User Group has arrived! 2018-07-06T12:31:48+00:00

GetFeedback for Pardot bolsters service quality and engagement

With the release of GetFeedback for Pardot, you can now have a two-way conversation via email with your prospects and qualify them in an automated fashion. Further, by collecting feedback earlier in the sales cycle, marketers can now enrich the data in Pardot with deeper customer insight. Most organisations classify ‘feedback’ as a post-sale [...]

GetFeedback for Pardot bolsters service quality and engagement 2018-06-14T16:08:00+00:00

3 creative ways using Pardot forms to manage 50+ campaigns running at once!

Recently, a client approached us with a challenging task to solve. We came up with 3 solutions using Pardot forms. Each of them catered for different levels of knowledge of Pardot and Salesforce with & without the help of a developer. The situation The challenge was to manage an event calendar with 50+ different [...]

3 creative ways using Pardot forms to manage 50+ campaigns running at once! 2018-05-24T09:28:57+00:00

Get started with Campaign Influence Attribution Models

Get started with Campaign Influence Attribution Models Have you seen the latest release from Pardot  - Campaign Influence Attribution Models? It takes the old multi touch attribution model to a new level. Pardot has always been great at helping you understand the ROI of your first touch campaigns. Now you can go far [...]

Get started with Campaign Influence Attribution Models 2018-05-24T13:42:44+00:00