This post explains how to use Pardot to grade & sort prospects based on how well they match your ideal customer profile / ideal persona.
This post provides an in-depth guide into setting up a Scoring and Grading model in Pardot.
Covid-19 has the potential to cause widespread disruption to the business and social landscape in Australia.
2020 is going to be another busy year for Pardot with 6 releases planned. The latest is the Spring ‘20 release which went live on the 17th February 2020. Pardot’s new features usually get rolled-out over a duration of time, so look out for any notifications in your Pardot in the next few weeks alerting you to new features that are ready for enablement.
If you want to be prepared for a crisis, your communications team needs to be proactive and can't afford to wait for other departments to help them. They need to get communications out quickly.
The bushfire crisis has shown the good and the bad side of social media. From the ABC and Rural Fire Services using social media to warn affected residents, the huge fundraising response to the organised spread of disinformation one thing is certain - the average Australian is following nationally important news through social channels more than ever before.
This guide will show you how to track conversions in Google Analytics when using Pardot Forms and Landing Pages.
This guide will show you how to track conversions in Google Analytics on Pardot Forms and Landing Pages when using iFrames.
Now you have set up the Google Analytics connector for Pardot we will show you how to add the tracking code to Pardot assets.
Most marketers have access to Google Analytics data, but this is often kept separate from our Automation platform. Luckily Pardot and Google Analytics have a powerful connector that allow you to track your Google Analytics data from within Pardot.