Destined’s guide to the Pardot Summer ‘19 Release

The Summer ‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance. 

Destined’s guide to the Pardot Summer ‘19 Release 2019-07-22T16:41:00+00:00

Understanding Campaign Influence

Understanding Campaign Influence Salesforce’s customisable campaign influence let’s you understand how your campaigns affect your opportunity pipeline (campaigns with influence). This is a way to bring marketing into commercial discussions by understanding what campaigns are opening, influencing, and closing sales in your business.  Customisable campaign influence provides three out of the box [...]

Understanding Campaign Influence 2019-07-11T17:20:55+00:00

Social Moderation – Are you covered?

On June 24th, 2019 a defamation case pursued by Dylan Voller came to a close. The New South Wales Supreme Court ruled that "...media organisations are liable for allegedly defamatory comments made by third parties on their public Facebook pages..".

Social Moderation – Are you covered? 2019-07-05T09:07:42+00:00

Get government support to fund your Salesforce CRM implementation

Get government support to fund your Salesforce CRM implementation Are you interested in getting government support to fund your Salesforce CRM implementation? The Federal Government's Entrepreneurs Program might just be your pathway. The program offers support to businesses through accelerating commercialisation, business management, incubator support and innovation connections. Practical support for businesses includes: [...]

Get government support to fund your Salesforce CRM implementation 2019-07-08T08:48:13+00:00

The Importance Of Using Tracker Domains When Implementing Pardot

Branding is one of the most important aspects of any business. Regardless of your size and industry an effective brand strategy gives you a major edge in increasingly competitive markets. One way that you can ensure that you have brand consistency is by setting up a Vanity URL  for your pardot assets.

The Importance Of Using Tracker Domains When Implementing Pardot 2019-07-05T09:08:36+00:00

Does Pardot have a future? Dreamforce 2018

Does Pardot have a future? Today I have sat in the Pardot Keynote at Dreamforce #DF18.  Yesterday I sat through the Pardot Roadmap. I can tell you unequivocally - Has Pardot Got a future?    YES! Why?  Here are three areas that point towards Pardot having a great future: The roadmap is strong [...]

Does Pardot have a future? Dreamforce 2018 2018-10-04T14:25:27+00:00

If Social Media predicted the results of the 2018 World Cup who would win?

Football’s biggest event has began, with almost 3.4 billion eyeballs expected to tune in to Russia’s 2018 FIFA World Cup.  According to bookies, the top five countries to watch are Brazil, Germany, Spain, France, and Argentina.  But we asked another question…. What if the result was determined by the amount of social media your team [...]

If Social Media predicted the results of the 2018 World Cup who would win? 2018-06-20T15:23:08+00:00

GetFeedback for Pardot bolsters service quality and engagement

With the release of GetFeedback for Pardot, you can now have a two-way conversation via email with your prospects and qualify them in an automated fashion. Further, by collecting feedback earlier in the sales cycle, marketers can now enrich the data in Pardot with deeper customer insight. Most organisations classify ‘feedback’ as a post-sale [...]

GetFeedback for Pardot bolsters service quality and engagement 2018-06-14T16:08:00+00:00