Conversational Marketing – Destined’s guide to generating more pipeline

Conversational Marketing is becoming a key weapon in the modern marketers arsenal - as it allows us to have real-time conversations with our most qualified prospects. This accelerates their progression through our pipeline, leading to higher conversion ratios and ROI on campaign spend.

Conversational Marketing – Destined’s guide to generating more pipeline 2019-08-29T13:52:30+00:00

August ’19 Pardot Release – Destined

The August‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance. 

August ’19 Pardot Release – Destined 2019-08-27T13:17:43+00:00

Destined’s guide to the Pardot Summer ‘19 Release

The Summer ‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance. 

Destined’s guide to the Pardot Summer ‘19 Release 2019-07-23T09:43:07+00:00

Understanding Campaign Influence

Understanding Campaign Influence Salesforce’s customisable campaign influence let’s you understand how your campaigns affect your opportunity pipeline (campaigns with influence). This is a way to bring marketing into commercial discussions by understanding what campaigns are opening, influencing, and closing sales in your business.  Customisable campaign influence provides three out of the box [...]

Understanding Campaign Influence 2019-07-11T17:20:55+00:00

Social Moderation – Are you covered?

On June 24th, 2019 a defamation case pursued by Dylan Voller came to a close. The New South Wales Supreme Court ruled that "...media organisations are liable for allegedly defamatory comments made by third parties on their public Facebook pages..".

Social Moderation – Are you covered? 2019-07-05T09:07:42+00:00

Get government support to fund your Salesforce CRM implementation

Get government support to fund your Salesforce CRM implementation Are you interested in getting government support to fund your Salesforce CRM implementation? The Federal Government's Entrepreneurs Program might just be your pathway. The program offers support to businesses through accelerating commercialisation, business management, incubator support and innovation connections. Practical support for businesses includes: [...]

Get government support to fund your Salesforce CRM implementation 2019-07-08T08:48:13+00:00