This guide will show you how to track conversions in Google Analytics when using Pardot Forms and Landing Pages.
This guide will show you how to track conversions in Google Analytics on Pardot Forms and Landing Pages when using iFrames.
Now you have set up the Google Analytics connector for Pardot we will show you how to add the tracking code to Pardot assets.
Most marketers have access to Google Analytics data, but this is often kept separate from our Automation platform. Luckily Pardot and Google Analytics have a powerful connector that allow you to track your Google Analytics data from within Pardot.
On Monday 14th October Pardot enabled the IP Location Activation feature across all platforms. For users who previously had this feature disabled this has triggered a string of emails being sent to Pardot users as they log in.
Conversational Marketing is becoming a key weapon in the modern marketers arsenal - as it allows us to have real-time conversations with our most qualified prospects. This accelerates their progression through our pipeline, leading to higher conversion ratios and ROI on campaign spend.
Modern buyers expect high levels of personalisation. With so many options, what is the best practice to build deep segmentation and personalisation across your prospects?
The August‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance.
High Velocity Sales streamlines the workflow of SDR teams and eliminates wasted effort, allowing them to concentrate on what matters - having great conversations with prospects and moving them through the sales funnel!
Favicons are those small icons that appear in browser tabs. You have probably taken the time to customise the Favicon on your website pages, but what about your Pardot Landing Pages?