Understanding Campaign Influence Salesforce’s customisable campaign influence let’s you understand how your campaigns affect your opportunity pipeline (campaigns with influence). This is a way to bring marketing into commercial discussions by understanding what campaigns are opening, influencing, and closing sales in your business. Customisable campaign influence provides three out of the box [...]
Looking for Pardot help in Melbourne? Your User Group has arrived! Your Pardot system is up and running, you’ve had the training and you’re free to nurture those leads and unlock the value in your data. But wait, what was it you were reminded about when setting up custom redirects for Google Adwords? [...]
With the release of GetFeedback for Pardot, you can now have a two-way conversation via email with your prospects and qualify them in an automated fashion. Further, by collecting feedback earlier in the sales cycle, marketers can now enrich the data in Pardot with deeper customer insight. Most organisations classify ‘feedback’ as a post-sale [...]
Recently, a client approached us with a challenging task to solve. We came up with 3 solutions using Pardot forms. Each of them catered for different levels of knowledge of Pardot and Salesforce with & without the help of a developer. The situation The challenge was to manage an event calendar with 50+ different [...]
Get started with Campaign Influence Attribution Models Have you seen the latest release from Pardot - Campaign Influence Attribution Models? It takes the old multi touch attribution model to a new level. Pardot has always been great at helping you understand the ROI of your first touch campaigns. Now you can go far [...]