Most marketers have access to Google Analytics data, but this is often kept separate from our Automation platform. Luckily Pardot and Google Analytics have a powerful connector that allow you to track your Google Analytics data from within Pardot.
Google Analytics and Pardot – Setting up the connectorAndrew France2020-01-15T08:51:49+11:00
On Monday 14th October Pardot enabled the IP Location Activation feature across all platforms. For users who previously had this feature disabled this has triggered a string of emails being sent to Pardot users as they log in.
IP Location Activated in PardotAndrew France2019-10-23T16:15:53+11:00
Conversational Marketing is becoming a key weapon in the modern marketers arsenal - as it allows us to have real-time conversations with our most qualified prospects. This accelerates their progression through our pipeline, leading to higher conversion ratios and ROI on campaign spend.
Conversational Marketing – Destined’s guide to generating more pipelineAndrew France2019-08-29T13:52:30+10:00
Modern buyers expect high levels of personalisation. With so many options, what is the best practice to build deep segmentation and personalisation across your prospects?
How To Build Personalisation Like A Pro With PardotAndrew France2019-08-29T14:25:25+10:00
The August‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance.
August ’19 Pardot Release – DestinedAndrew France2019-08-27T13:17:43+10:00