On Monday 14th October Pardot enabled  the IP Location Activation feature across all platforms. For users who previously had this feature disabled this has triggered a string of emails being sent to Pardot users as they log in. 

Conversational Marketing is becoming a key weapon in the modern marketers arsenal - as it allows us to have real-time conversations with our most qualified prospects. This accelerates their progression through our pipeline, leading to higher conversion ratios and ROI on campaign spend.

Modern buyers expect high levels of personalisation. With so many options, what is the best practice to build deep segmentation and personalisation across your prospects?

The August‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance. 

Favicons are those small icons that appear in browser tabs. You have probably taken the time to customise the Favicon on your website pages, but what about your Pardot Landing Pages?

The Summer ‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance.