Insights
Adding the Google Analytics tracking code to Pardot Landing Pages and Forms
This guide will show you how to track conversions in Google Analytics when using Pardot Forms and Landing Pages.
Pardot and Google Analytics – Reporting on conversions through iFrames
This guide will show you how to track conversions in Google Analytics on Pardot Forms and Landing Pages when using iFrames.
Adding the Google Analytics tracking code to Pardot assets
Now you have set up the Google Analytics connector for Pardot we will show you how to add the tracking code to Pardot assets.
Google Analytics and Pardot – Setting up the connector
Most marketers have access to Google Analytics data, but this is often kept separate from our Automation platform. Luckily Pardot and Google Analytics have a powerful connector that allow you to track your Google Analytics data from within Pardot.
IP Location Activated in Pardot
On Monday 14th October Pardot enabled the IP Location Activation feature across all platforms. For users who previously had this feature disabled this has triggered a string of emails being sent to Pardot users as they log in.
Technology tools to support your RG165 Compliance
Have you got the technology tools to support your RG165 Compliance? ASIC is currently consulting on changes to Internal Dispute Resolution (CDP165) updating RG165.
Conversational Marketing – Destined’s guide to generating more pipeline
Conversational Marketing is becoming a key weapon in the modern marketers arsenal - as it allows us to have real-time conversations with our most qualified prospects. This accelerates their progression through our pipeline, leading to higher conversion ratios and ROI on campaign spend.
How To Build Personalisation Like A Pro With Pardot
Modern buyers expect high levels of personalisation. With so many options, what is the best practice to build deep segmentation and personalisation across your prospects?
August ’19 Pardot Release – Destined
The August‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance.
Maximising Sales Productivity with High Velocity Sales
High Velocity Sales streamlines the workflow of SDR teams and eliminates wasted effort, allowing them to concentrate on what matters - having great conversations with prospects and moving them through the sales funnel!
How To Add Favicons To Pardot Landing Pages To Ensure Brand Consistency
Favicons are those small icons that appear in browser tabs. You have probably taken the time to customise the Favicon on your website pages, but what about your Pardot Landing Pages?
Destined’s guide to the Pardot Summer ‘19 Release
The Summer ‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance.
Understanding Campaign Influence
Understanding Campaign Influence Salesforce’s customisable campaign influence let’s you understand how your campaigns affect your opportunity pipeline (campaigns with influence). This is a way to bring marketing into commercial discussions by understanding [...]
Building Campaign Influence Reports for Pardot
Our guide to building customisable campaign influence reports for Salesforce Pardot.
If only they had listened – Barty v Kyrgios
Destined take an in depth look at the Barty v Kyrgios controversy on Channel 7, using Salesforce Social Studio to monitor sentiment.
Social Moderation – Are you covered?
On June 24th, 2019 a defamation case pursued by Dylan Voller came to a close. The New South Wales Supreme Court ruled that "...media organisations are liable for allegedly defamatory comments made by third parties on their public Facebook pages..".
Get government support to fund your Salesforce CRM implementation
Get government support to fund your Salesforce CRM implementation Are you interested in getting government support to fund your Salesforce CRM implementation? The Federal Government's Entrepreneurs Program might just be your pathway. The [...]
The Importance Of Using Tracker Domains When Implementing Pardot
Branding is one of the most important aspects of any business. Regardless of your size and industry an effective brand strategy gives you a major edge in increasingly competitive markets. One way that you can ensure that you have brand consistency is by setting up a Vanity URL for your pardot assets.
Does Pardot have a future? Dreamforce 2018
Does Pardot have a future? Today I have sat in the Pardot Keynote at Dreamforce #DF18. Yesterday I sat through the Pardot Roadmap. I can tell you unequivocally - Has Pardot Got a [...]
Looking for Pardot help in Melbourne? Your User Group has arrived!
Looking for Pardot help in Melbourne? Your User Group has arrived! Your Pardot system is up and running, you’ve had the training and you’re free to nurture those leads and unlock the value [...]