Conversational Marketing is becoming a key weapon in the modern marketers arsenal - as it allows us to have real-time conversations with our most qualified prospects. This accelerates their progression through our pipeline, leading to higher conversion ratios and ROI on campaign spend.
The August‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance.
High Velocity Sales streamlines the workflow of SDR teams and eliminates wasted effort, allowing them to concentrate on what matters - having great conversations with prospects and moving them through the sales funnel!
The Summer ‘19 Pardot update is packed full of exciting new features for B2B Marketers. Here is our run down of some of the most interesting features and how you can start to use them in your Pardot instance.
Understanding Campaign Influence Salesforce’s customisable campaign influence let’s you understand how your campaigns affect your opportunity pipeline (campaigns with influence). This is a way to bring marketing into commercial discussions by understanding [...]
On June 24th, 2019 a defamation case pursued by Dylan Voller came to a close. The New South Wales Supreme Court ruled that "...media organisations are liable for allegedly defamatory comments made by third parties on their public Facebook pages..".
Get government support to fund your Salesforce CRM implementation Are you interested in getting government support to fund your Salesforce CRM implementation? The Federal Government's Entrepreneurs Program might just be your pathway. The [...]
Branding is one of the most important aspects of any business. Regardless of your size and industry an effective brand strategy gives you a major edge in increasingly competitive markets. One way that you can ensure that you have brand consistency is by setting up a Vanity URL for your pardot assets.
Who are the Socceroos’ main fan base, the most popular players and whether Optus’ botched streaming fiasco has hurt our national pride... Official FIFA rankings indicate that the Socceroos, ranked 36th, are the [...]
Have you got a Salesforce Marketing Cloud Command Centre set up in your workplace? Salesforce are currently leveraging Destined’s Command Centre in their lobby to showcase the work we have been doing around the [...]
Football’s biggest event has began, with almost 3.4 billion eyeballs expected to tune in to Russia’s 2018 FIFA World Cup. According to bookies, the top five countries to watch are Brazil, Germany, Spain, France, and [...]
With the release of GetFeedback for Pardot, you can now have a two-way conversation via email with your prospects and qualify them in an automated fashion. Further, by collecting feedback earlier in the sales [...]
Recently, a client approached us with a challenging task to solve. We came up with 3 solutions using Pardot forms. Each of them catered for different levels of knowledge of Pardot and Salesforce with [...]
Get started with Campaign Influence Attribution Models Have you seen the latest release from Pardot - Campaign Influence Attribution Models? It takes the old multi touch attribution model to a new level. Pardot [...]